Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Keyword optimization, strategy and tactics

To score high with your website you need some keywords that you should include in your html files. With keywords, your webpage can be found in the search results of Google and other search engines like Yahoo and Bing.

But to be found or higher ranked in the search results, it is advisable to think very carefully what keywords you gone to use and how and where you will use them.

The best way to how you integrate the keywords in your website can best be explained by an example.

Search keywords
First and foremost, you need text and content. Usually a text is about a particular topic. So you need to make sure that you know exactly what the topic is of your text, and what the key elements are in this text.

Take this text you are reading as an example. The topic is about keywords and how they are integrated in texts using a particular strategy and tactics. So we have our subject and also the main words on what we want to be found on the internet. Keyword, strategy and tactics, we want to be ranked in search results with these words.

Optimize keywords for your website
You can optimize your website for keywords that consist of one word, in our case this is 'keyword'. It would be fantastic if we only had to optimize our website for only that word. Unfortunately, there are thousands, if not millions of other Web pages that are also going about that one particular word 'keyword'. So it is logical that it's very difficult to rank high in the search results when so many outcomes are possible. Therefore, it is better to focus on combinations. What do we do this? Combinations are short phrases of 2 or 3 in which key words, a possible where a user might look for.

Possible combinations with the word "keyword" could be:

Keyword optimization

Using keywords

Keyword strategy

Search keyword


AdWords Keyword Planner
This is a handy online tool from Google that can tell us more about what and how many people search for a particular keyword and more importantly, this tool can show us what combinations is searched the most. This online service was originally designed for optimizing keywords for makers of AdSense ads.

Go does Google AdWords Keyword Planner work.
Sign in with your Google account or create a Google account.

Then you need to refine your search.

So we fill in the keyword in 'search for new keyword and ad group ideas'.

Upon landing page, type the full URL of the web page on which visitors should arrive (This is not a necessary of course, certainly not if the url does not exist yet).

Optionally, you can refine the results by filling in your product category, location, language and much more.

Now click on Get ideas.

Now you can see which combinations are most relevant in the Google search results.

So you can see that there are more possible combinations than you previously thought. For example, we have the combinations:

Adwords Tool

Keyword Research

Keyword generator

Seo Keyword

keyword tools

keyword search

Adwords Keyword Tool

Everything is neatly sorted according to relevance. So who thought about 'Adwords Tool' in the beginning of reading this article? Exactly, no one, except ... Google and many other people of course!

Without the AdWords Keyword Planner by Google, we even did not know that people also searched for 'Adwords Tool' and other combinations. From this we can deduce that the suggestions that we made by ourselves were not really relevant, our own combinations would not have yielded much more visitors than you currently have.


What is the best way to integrate keyword combinations?

The title, title tag
This is the main place where a keyword can appear in. Because most people and therefore Google sees this as the first and most important part of the web page to know what the content is on that page. The title is always provided in the head of the page. Pay close attention in how to order the keywords as to recent research has shown that the most relevant words need to be at the first of the title. The key word should be planted in front, because this is the first thing that people look for and will read on the search results, and so this must match with what he search.

Example:

<title> Keyword optimization </ title>

A less good example would be:

<title> How do I optimize my websites with keywords </ title>

In this example the key word is at the back of the title. With long sentences is even possible that you never can't see the last words in the Google search results. Google only displays the first 53 characters of a title in the search results. Try for yourself to look for something and then you will see results that are undoubtedly abbreviated ... Not only readers but also Google takes account of in what order the words of the are placed. With the less good title example you could argue that you will get more visitors who search on the word "How" or "How to optimize". And this is not the idea of course, because this text is about "Keyword optimization ".

Meta keywords
Can be found in the head of the web page under <meta name = "keywords" content =
This is the only place where you may place all keywords blindly with a comma between.

Example:

<meta name = "keywords" content = Adwords Tool, Keyword, Keyword Research, Keyword Generator, Seo Keyword, Keyword tools, Keyword Search, Adwords keyword tool "

Keywords in the link itself
Make sure that the keywords are present in the website link. This can be done by giving a correct name to the html file. The filename will be displayed in the search results and be used by Google to be properly be indexed. So it is crucial to use a relevant name that match with the content of the web page. Even better is that keywords occurs between the www. and .com. Therefore it is very important to choose the correct name to your website, before choosing the best words you need to do some deep thinking if it is possible to use the most important keywords between the www. and .com web address. Make sure that your website name is not too long and can be clearly spelled because in a website address there are no spaces included.

Example:

http://archivisiondirectory.blogspot.com/keyword_optimalisatie.html

or even better:

http: //keywordseo/keyword_optimalisatie.html

Keywords in the text
Use keywords in the text itself. Try to use a number of combinations in your text. These combinations are best in the beginning of the text. The word 'Keyword' must appear quite some times on the entire text. Note that you do not overdo because Google can rank your website lower for "keyword stuffing". Keyword stuffing means that you use too many keywords, with the only intention to achieve a better result, but is will be an unnatural result. Keep also in mind that people read the text. These people are not machines but sensitive creatures that prefer to experience everything as natural and as enjoyable as possible so you also need to pay attention to this. Too difficult texts that are full of errors or texts that are difficult to read due to incorrect syntax, unhooks people faster than you think. And that's exactly what we want to avoid. So, be moderated in integrating keywords and keyword combinations.

A forewarned man is worth two!
Because a forearmed man is always worth two. I want to point out for the second time that by using excessive and obsessive keywords in any form can lead to a reduction in the search results. This is because Google can consider this webpage and sometimes even the entire website as spam. You will be punished for keyword stuffing. And take it from me. Google applies this tactic, as I have ever been banned with this website from the Google search results due to overuse of keywords. Then I had to register a new web address and analyze all my pages on excessive keyword use.

Integrating keywords into a webpage that have nothing to do with the content on the page wan't give you a better place on in the search results. It doesn't at any value. For example, integrating the word "dog" if the topic is about lions. Keywords are so relevant and have to be associated with the content.

So be careful with keywords and apply them in a correct way!

How to make the smallest jpg files with no quality loss for my website

Since Google does worry about the page load speed of websites. Maybe you checked the loading time of your website checked with PageSpeed ​​Insights from Google and you want to have your graphic files with lossless compression.
You also want to let your website load very quickly in the browser of your visitor. Because users of your website don't want to wait any second longer as necessary. They will leave your website if it's has a long load time. And another advantage: Google can crawl your WebPages faster, that means Google crawl more pages in a same time-segment.

To get the smallest jpg files for your website you can use the free FastStone PhotoResizer.

To get the smallest files without quality loss with this program you need to set some settings right.

The JPEG Format Settings
Set the Quality to 75 percent.
Photometric settings: make no change.
Color Subsampling can be set to High (Smaller File Size).
Smooting: 0 to avoid blurry images.
Check on the Optimize Huffman table.
Check on the Progressive mode. This option let the browser load jpg files in phases from the website, and makes the files much smaller.
Uncheck the Keep EXIF / IPTC Data.

Check on Use Advance Options and click it to set the options
If necessary resize them to a smaller size.
Set the filter to Lanczos2 (Sharper), for no quality loss.
Set the DPI to 96 or 72 for x and y, there's no need to set this higher because a computer screen have a maximum of 96 dpi that they can display, and a website is always seen on a computer screen. The web is not made to be printed. Now you can save the options to a file and load this settings at any time.

Speed is everything
Now you know to make the smallest and fastest jpg files for your website. A big improvement for your website load speed means also more visitors that stay on your website and a less loading time means that visitors read more pages in less time because they don't need to wait for loading big jpg files.

Html script that loads the first picture of the google search results in a html file corresponding to the title tag

Hey folks,

We are searching for a html code that can load up the first picture of the Google pictures results. The picture has to be corresponding with the title of the blog or the title tag in the html files.

For example:
We have a blog post about stones. Than the html code has to search for the first picture of stones in the Google pictures results and then display it on the website. If we go to another page in the website with the title plants than it the code automatically needs to reload and show a new pictures of plants in the garden.

Is t'is also possible to do this with YouTube video's?

Please leave a message...

Thanks in advance,
The ArchiVision Directory team.

Google's GMMXIE New Years Doogle for 2011

Google's New Years Doogle for 2011
Google's logo now changed to GMMXIE on 31 December 2010, the day before New Year 2011.
The 'MMXI' in the logo stands for 2011, written in Roman characters (numbers).

Google did some Redundancy with the word 'Google', but it is still readable. We recognize the word because we don't need the whole word to be written correct to recognize it. Even when words are spelled like 'Univresity' we recognize the word as 'University'.

Chromium OS van Google, het snelste besturingssysteem ter wereld, beschikbaar eind 2010

Chromium OS Logo
Het Google-Team is hard aan het werken om zijn Chromium OS klaar te krijgen voor het einde van 2010. Het besturingssysteem genaamd 'Chromium' is gemaakt voor mini-laptops, maar zal ook werken op laptops en PC's. Voor GSM's en SmartPhone's was er al Android die ook op minilaptops wordt gedraaid. Met Google's Chromium OS kijgt het Android besturings- systeem er een geduchte concurent bij.

Het is speciaal gemaakt voor internet gebaseerde toepassingen die kunnen worden benaderd via het internet. Nadat u bent in-geloged, spring je bijna onmiddellijk in Google's Chrome internet browser.

Chromium zal enkel werken op SSD, Solid State Drive, zoals USB-Flash Disks en SD-kaarten. Er zal geen ondersteuning zijn voor harde schijven, voor zover we weten. Chromium zal zeer snel kunnen opstarten mede omdat Solid State Drives sneller zijn. In de toekomst zullen mini-laptops enkel nog beschikbaar zijn op SSD. De voordelen hiervan zijn: minder vermogen nodig en minder bewegende delen die kunnen breken. Google's Chromium OS zal dus sneller laden dan een Windows of Mac Besturingssyteem.

Zie hoe Google zijn OS snel en licht maakt

Chromium OS by Google, the fastest OS available on the end of 2010

Chromium OS Logo
Google is working hard to get their Chromium OS ready for the end of 2010. The Operating System called 'Chromium' is made for mini laptops but will also work on laptops and PC's. Some Minilaptops and SmartPhone's that are using the Android OS are now getting competition of Google's Chromium OS.

It's made for working with internet based applications that can be accessed through the internet. After you log in, you almost immediately jump in Google's Chrome internet browser.

Chromium will only work on SSD, Solid State Drives like USB-Flash Disks and SD-Cards, it will not support hard-disk drives, for so far we know. Chromium will boot very fast partly because Solid State Drives are faster. In the future mini-laptops will be only available on SSD. The advantages of this are: less power needed and less moving parts that can break.

Google also dropped unnecessary services. So it's loading faster. After 2 seconds you get a login splash screen, type in your Google account name and password and you're set off.

See how Google made it's OS fast and light

Will Facebook get their own Email Service?

Facebook Icon Logo
Is Facebook chasing email services like Hotmail, Yahoo and Google's GMail?

All over the internet is said that Facebook will introduce his own Email-service. A lot of blogs are speculating that Facebook will unveil an email service at a Facebook event scheduled to take place November 15, 2010 at 10AM PT.

Will we all get a @facebook.com email address in November? We already have enough services like: Hotmail, Yahoo and GMail. Are users really waiting for a Facebook email address?

What do you think? Feel free to fill in a comment.

Related articles about Facebook:
Barack Obama will speak to people through Facebook on 20 april 2011
Facebook closing down on March 15?
Unique Facebook Logo's (Logos), Icons, Badges and Buttons
Will Facebook get their own Email Service?
Facebook Places, new function in Facebook

Free Website and Blog Submitting to Search Engines and Web Directory's

This time, I will talk about submitting your Website of Blog to Search Engines and Web Directory's for free, so that Search Engines are aware of your website. You will get more hits to your website as more search engines know your website. The websites that I'll present to you, will submit your website to 40 or more search engines at once for free. Even to Search Engines you never heard of. Some of the submitting services adding your new content automatically once you publish new stuff. They will tracking new content of your website once you submitted your website to their service.
Some of the submitting services requires a free account.

List of Submitting services for Websites (can also work with blogs):
buildwebsite4u.com
freewebsubmission.com
camtech2000.net
fwebdirectory.com
addpro.com
google.com
addme.com
uwillfind.com

List of Submitting services for Blogs (specially for blogs):
feedshark.brainbliss.com
blogbuzzer.com
autopinger.com
pingler.com
pingomatic.com

Today's digital inventions that changed our way of living, the history of tomorrow...

Binary digits in a digital time of computers.
The digital world of today changed our way of communication extremely. Now a day we can't image a world without computers, the internet or our GSM. All of these digital things has changed the way we live. Here's a little list of tomorrow's history...

The Computer
The digital era begins all with the computer founded in 1938. Back in the days computers where slow and you needed a big room to store all the computer components. It can process and store digits that forms: text, audio, video, documents,... in to all sorts of files.

The Internet
Websites and e-mails (Hotmail and G-mail are one of the biggest e-mail servers that providing users a free e-mail account).

The Mobile Phone
Smartphone's, like Apple's iPhone, made the Mobile Phone a lot better, it's like a little computer, not much bigger than an mobile phone.

Google and other search engines
Find what your searching for by typing what your looking for.

MSN Messenger
An invention to communicate online with your friends where ever you are.

Facebook Logo
Facebook
Social network sites keeping your account up to date and see updates of your friends, like photo's and comments.

YouTube
The biggest online free video clips where everyone can put their video's on.

Blogs
Little websites that can be made by everyone, it's simple to manage and there's no scripting needed for it.

MP3-players
MP3 is the standard audio format for music on the computer. The files are very small and ideal for thousands of songs on a little portable mp3-player like the iPod from Apple.

Digital Photo Camera
A handy unit to make photo's. See on a little screen what you just pictured. You don't need to develop a paper photo because you can view your photo's on your computer.

Audio-CD's, DVD's and Blu-ray
Something better than old audio and video cassettes. Almost every media can be stored on digital discs. You can put them into units to play this sort of mediums. The capacity of the discs is growing bigger every day, still the physical size of the discs don't changes.

Laptops and Tablet PC's
Portable computers that come very handy if you need to travel al lot.

E-Bay
Buy or sell your stuff over the internet.

Flat screens
Very comfortable screens to see a film on it. There are many sorts of it like LCD, Plasma, LED, ...

GPS (Global Positioning System)
Step in your car turn on your GPS and you are gone. Where ever you want to go, just put on your GPS and it guide you to your destination. It can tell you where you are, how fast you drive and how long it will takes to get on your destination.

Most misspelled search terms for the word Google it self - a little list

Foogle
Google misspelled as Googel
Goegel
Goegle
Gogel
Gogle
Goole
Googe
Googel
Googgle
Googglle
Googl
Google
Googlle
Googol
Gooogel
Hoegle
Hoogle
Oogle

Google gears AdSense layout for his Leader Board and Rectangles

Google has announced that in the next few days, changes in the layout of its AdSense ads will roll out. A redesigned layout has to bring a better performance. This was said on the official Google AdSense blog. AdSense Product Manager Amy Wu announced this yesterday.

Initially, the layout of medium and large rectangles, and the leader board changed.

Leader Board (728x90)
The title, description and URL after the update is no longer in a column view, but in addition together.

Rectangles (300x250 and 336x280)
The URL has moved and is now directly behind the title. Previously it was on a separate row below the title and description. Google indicates that in some cases the font is adjusted to the texts easier to read. The changes will be within a few weeks in each country were conducted.

Google AdSense will not be available for some time until the changes has been made in the system, so we have to be a little patient. But when Google’s did testing the redesigned ads it performed extremely well.

You can read more on Google's Inside AdSense Blog

How does Google's PageRank work? An explanation to getting a better PageRank for your website.

Are you wondering how to get a better PageRank for your website by Google? Does your website end up as one of the last in Google's search results? Are want you some more visitors for your webpage's? Well we were wondering these questions to. And... We have found an answer to it.

We found a webpage on the internet that explains how Google calculate the PageRank of each website on the internet. The website tells us also how to handle internal linking. How inbound and outbound links effects your PageRank. And the best of all: how to get a better PageRank and more visitors. You can read it all on www.webworkshop.net

More traffic tips:
How to use keywords in the right way to get lots of traffic
Your website in all your mails
5 Ways to Keep Visitors Coming Back
Search Engine Friendly Pages

Geld verdienen met RSS-feeds via Feedburner

RSS-Feed logo / Icon
© ArchiVision Directory
Wow, ik ondenkte net de functie om AdSense te integreren in mijn Feeds bij Feedburner. RSS-feeds zijn een overzicht van al uw berichten op uw blog of website. U kunt het gerust met een sitemap vergelijken. Maar er zijn meer mogelijkheden om de inhoud automatisch te schikken en te publiceren.

Advertenties in uw RSS-feeds.
Per bericht die u maakt komt een advertentie te voorschijn. Hebt u 20 berichten dan komen er standaard 20 advertenties te voorschijn. Per bericht 1 advertentie dus. Ik opteerde om enkel de bericht-koppen weer te geven met daaronder de advertentie. Zie hier voor een voorbeeld

Maar hoe doen we dit?
Wel het gemakkelijkste is om automatisch uw feeds te laten maken door Blogspot als u een blog bezit bij Google Blogspot natuurlijk. Ga naar de instellingen voor site-feeds, daar moet u blogfeeds toestaan, u kunt hier kiezen voor een korte of volledige weergave van uw berichten. Hier koos ik voor een kort weergave. Daarna moet u een webadres aanmaken, bijvoorbeeld: http://feeds.feedburner.com/zelf te kiezen naam.
Ga nu naar feedburner http://feedburner.google.com en log in met uw Google Account. Ga onderaan naar: Burn a feed right this instant, type hier uw webadres in. Ga nu naar next. Daar stelt hij voor om een naam op te geven. Vul hier uw zelf gekozen naam van uw site-feed in uw Blog. Doe nog wat instellingen. Activeer zo veel mogelijk functies om een zo groot mogelijk publiek te bereiken activeer de verschillende websites die uw Feed zullen publiceren.
Als u dit wil toepassen voor een website dan moet u een bestandje aanmaken die de volgende structuur heeft: sitemap.rss (sla dit bestand op om vervolgens met kladblok te bewerken). Daar vult u iedere titel in en de link. Upload dit bestand naar uw website en verwijs in FeedBurner naar dit bestand.

AdSense activeren voor Feeds.
Nu we de Feeds te zien krijgen in FeedBurner kunnen we overgaan naar het activeren van Ads onder ieder bericht. Hiervoor gaan we naar Google AdSense en loggen we in met ons Google Account. Ga naar AdSense Instellingen. Klik op AdSense voor feeds. Volg de instellingen als u voor de eerste keer naar dit item gaat. Onderaan zult u bij het onderdeel Feeds uw aangemaakte Feed zien staan. Voeg deze toe aan het rechter venster. Klik daarna onderaan op Opslaan. U krijgt een bericht dat het een 10 tal minuten kan duren voor er advertenties weergeven worden in uw Feed-pagina van FeedBurner. Om te controleren of er nu werkelijk advertenties verschijnen onder iedere feed gaat u best naar FeedBurner, meld u aan en klik links van uw aangemaakte feed. Zo komt u terecht op uw pagina met berichten met telkens daaronder een AdSense advertentie. Bij Rapporten/Overzicht in Google Adsense zult u zien dan er Paginavertoningen zijn bij het onderdeel Adsense voor feeds.

Zo, nu kunt u geld gaan verdienen met uw RSS-feeds.

Tip om meer bezoekers naar uw website te lokken: zet een link van uw website in al jouw mailberichten

Velen van u vragen zich wellicht af hoe ze meer bezoekers op hun website krijgen. Wel hier is een tip om meer verkeer naar uw website te leiden. Misschien kunt u deze kleine tip al maar het werkt geweldig.

Wat helpt om meer verkeer te genereren is het toevoegen van een link naar uw website in elke e-mail die u verzendt. Want u mailt naar mensen die je kent, en zij kunnen uw e-mail dooorsturen naar anderen die zij kennen. Uw kan zo over de hele hele wereld gaan, vooral als het grappige mails betreft. Zo krijg je bezoekers op uw website die je anders nooit zou kunnen bereiken met Google. En als je geluk hebt zal er wel een webmaster zijn die uw mail heeft ontvangen en uw website bezoekt. En als je heel veel geluk hebt, vindt die webmaster uw website leuk en plaatst hij een link vanuit zijn website naar uw website. Zo zou uw website wel eens hoger geranked kunnen worden. En een hogere ranking = een hogere plaats in de zoekopdrachten van Google en = meer bezoekers op uw website. Vergeet niet dat mensen nieuwsgierig zijn, vooral als ze je kennen. Mensen vertellen hun vrienden en collega's dat u een website bezit en gaan die graag tonen aan anderen. Mensen praten veel over anderen die ze kennen en dat is gratis reclame.

How long will BlogSpot continue to exist?

BlogSpot logo
Most of the people who are bloggers, know BlogSpot acquired by Google. It's easy to use, no program work and it has a fast interface.

But how long will it going to exist?
Well the fact is, that every blogger can place ads provided by Google and earn some penny's. But Google also earns on the ads that you place on your blog. The blogger keeps only a bit of the profit, the rest of the profit goes to Google. And that's the reason why Google BlogSpot exist. The costs of providing host-space for free is also paid with the income from the ads you place.

Not everyone places ads, and even for them it's going to be no problem at all, because most of the people placed ads. It's simple, if Google continues to earn on the ads they provide the blogger, that places the ads on their blog, so BlogSpot will exist as long as Google makes profit on the ads.

Real-Time Information is going to be the new trend

Binary Digits rules the world
Real-time information is going to be the new sort of information. Today the internet a place to give people info about something they searching for. Many info is now available these days but it’s not always the most recent info. And that is just what people want: the best and newest data. Not only on the internet but just always and everywhere. Company’s and government has to realize this to adopt this new way of communicating with their client. People now a days are living in a fast life. And they want everything live. Twitter and Facebook are the best examples of that. Also more and more live programs and live interviews on the news are getting more valuable. People aren’t satisfied any more with outdated information. If something is a day old, it is old. The World has changes a lot and it does every day, and it goes faster and faster. The words today are: always, every ware and in real-time. And that's what the Internet, gsm's and iPhones does. One day the news-paper will be to old for this society.
Copyright: byWM